The Title Tag is the most important element to optimize on a your webpage because…
• Search engines place significant weight on the words used in the Title Tag when determining ranking.
• It is used as the title for the search engine results page listing. Therefore it is the first impression a search engine user will have when deciding which page to visit.
• When someone bookmarks your page, the title will be used as the bookmark heading. So have a title that stands out and is relevant to the site.
How to do it?
1 Describe the webpage in five words or less while using all or part of your target keyword phrase again, or
2 Insert the name of your company or website, but make it four words or less so the second half of the Title Tag does not overshadow the first half. This option is best when the site name or website address includes the keyword phrase or a portion of it, such as a New York Dog Training that has the domain NYDogTraining.com.
Title Tag guidelines:
• The entire tag should be no longer than 22 words
• It should succinctly describe the webpage and entice users to click on your link in the search results.
• The keyword phrase should appear no more than two times in total. In some cases the phrase can be used three times but only if it does not detract from the quality of the writing.
If you have little time to commit to optimizing your website for search engine rankings, at least implement great Title and Description Tags and you will have completed the fundamentals required for improved search engine visibility.
Let me know if you have other great title tag building methods!
Cheers, DJ
Brand Your Artistic Vision!
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